Chasing the Three-Foot Effect
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Date22 Jun 2016
The instant of shopper-to-product engagement, known as the “three-foot effect,” is that moment in time when the colors and images of a label leap from store shelves to a customer’s eyes. A hand reaches for the container, the label is... Read More →
So Easy Even I Can Do It!
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Date15 Feb 2016
The Label Shoppe Finds Performance and Value by Mixing Flexo and Digital Presses The Label Shoppe in City of Industry, California had developed a strong customer base by providing fast turnarounds for short- to medium-run label printing. But as... Read More →
An Alliance for Printing Performance
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Date11 Feb 2016
Anderson & Vreeland adds Screen’s Truepress L350 UV for high-end inkjet production Printing press manufacturers are in a race to introduce affordable products that deliver the quality expected by converters and their customers. Yet with every new product, the options... Read More →
The ABC of Digital Front Ends for Package Printing
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Date16 Nov 2015
There has been a huge push towards digital printing over the last two years and increased interest in what digital printing has to offer, including short-run printing efficiencies, personalization, prototyping and more. Anyone interested in digital printing for packaging will... Read More →
How to Improve Your Package Printing
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Date09 Nov 2015
Printing Sells Products. This is the message Anderson & Vreeland has been emphasizing in its marketing communications over the past 12 months. We understand that product packaging represents a critical opportunity to communicate a brand’s message visually, positioning it as... Read More →
How Themed Packaging Inspires Consumers to Buy Products
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Date05 Oct 2015
Every year millions of surrogate vampires, goblins, and zombies are inspired by Halloween packaging at the point of sale. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. To... Read More →
What You Will Learn in Our Digital Printing Webinar
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Date07 Sep 2015
If you witnessed the transition in music from 8-track tapes to cassettes, cassettes to CDs, and CDs to digital music, you will find similar value offered by digital printing technology. Anderson & Vreeland makes it easy to learn about digital... Read More →
Transitioning to Digital Printing … Flexo Has Come a Long Way Since Molding Presses
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Date15 Jun 2015
Flexographic printing has evolved significantly from the days of basic forms printing to today’s high-resolution digital output, which has altered the flexo landscape. The process of flexography was originally called aniline printing and dates back to 1890, and for the... Read More →
Why Color Matters – Printing Sells Products
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Date08 Jun 2015
You’re in a supermarket looking at a 12-pack of Coca Cola, but instead of seeing the red color we have all come to associate with Coke, the printing is off and the color looks faded. Are you going to buy... Read More →
Printing Sells Products
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Date18 May 2015
There was once a time when product packaging was simply viewed as a container for a product; it had to protect the product but was viewed as a cost to be minimized. Today, product packaging is recognized as a critical... Read More →