You Bought a Spectrophotometer…But Can You Really Use It?
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Date27 Jun 2016
So a year or so back you may have invested in an X-Rite eXact Spectrophotometer. Or maybe you have an older device and are wondering what the latest technology has to offer. Either way, you made an investment to solve... Read More →
Chasing the Three-Foot Effect
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Date22 Jun 2016
The instant of shopper-to-product engagement, known as the “three-foot effect,” is that moment in time when the colors and images of a label leap from store shelves to a customer’s eyes. A hand reaches for the container, the label is... Read More →
Using the right tools helps deliver R.O.I.
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Date09 Jun 2016
R.O.I. is the sought-after number used to justify nearly every business expense. For every day or rapidly consumed commodities like paper clips, the lowest cost makes the most sense. But when it comes to consumable parts of a flexographic printing... Read More →