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Blog

LabelExpo Americas and the Future of Package Printing

Labelexpo Americas 2018

The label and packaging industry is the only segment of printing that is doing well in this age of changing media choices. As the only trade show focused entirely on labels and packaging, Labelexpo Americas is one of the pre-eminent events for packaging professionals in North America. It is the must-attend show for every packaging equipment and technology provider who is serious about promoting their brands and for any print services provider seeking to ensure they stay on top of the latest trends that will impact our burgeoning industry.

Anderson & Vreeland and our partners are fully aligned with the focus on the present and future of labels and packaging, from flexography to gravure to color management to workflow and the evolving technologies of digital printing.

Proving Performance

Flint Group LogoJim Rogers, Vice President and General Manager of Flint Group echoes Mr. Lyon noting, “We are always at Labelexpo because it is the perfect opportunity to talk with and learn from customers and prospects who help us understand the details and nuances of their businesses. This show is an unprecedented venue for building relationships and showing the value our products provide. For example, it’s one thing to describe a product such as our Xpress thermal plate processor, but when we can show it in action, print providers immediately see how it will add value to their operations. Labelexpo lets us do that.

Making color easier

Color management has always been a critical—and highly challenging—part of printing. It still can be, but with the right tools it can be far less intimidating. GMG is part of that process. “GMG’s focus is on providing prepress professionals with advanced color management tools to help them do what they do faster and better,” says Paulo Montiero, VP of Sales for GMG Americas. “Our proofing tools predict the final appearance of the job without guesswork. Color separation tools, like Color PlugIn, ColorServer and OpenColor streamline the creation of highest quality separations. All our solutions are engineered to enhance the abilities of color professionals, improving turnaround, quality and profitability“.

Defining Value

With workflow becoming a mission-critical element in any forward-looking print shop, Labelexpo is a place where label and packaging printers can ask questions and learn how new workflows can help transform shop floor operations and increase profitability. Mike Rottenborn, CEO of Hybrid Software sees Labelexpo as an educational opportunity. “Workflow is a complex topic and there is no one-size-fits-all solution,” he says. “When we go to a show we always learn from the questions we are asked but we also show package printers how adopting digital workflows can help their businesses run more efficiently. A digital workflow is no longer limited to job submission but includes managing every aspect of jobs from submission through shipping. We support that entire process, and Labelexpo is the perfect venue for print providers to hear our story of how a new workflow can be created to deliver value much more easily than many printers expect.

Enhancing capabilities

Thermoflexx logoNo matter what kind of flexo press you are using, plates are critical to the best results,” says Scott Campbell, ThermoflexX Sales Manager for U.S. and Canada. “And nowadays, brand owners are asking for—and expecting—the best possible image quality on labels and flexible packages. At Labelexpo we are able to talk about the differences in resolution and print quality available on our ThermoflexX line of platesetters and how these devices can accommodate older print requirements as well as many of the demands of brand owners who expect nothing but the best.

X-Rite

Anyone who has printed any document, package or label has worried about making sure the color is just right. Because it’s an ongoing challenge, Anderson & Vreeland has partnered with X-Rite to help customers achieve accurate color on every job. And you can learn about their approach at Labelexpo, which is another reason why this is such an important show.

With so many ways that color can go wrong, knowing how to get it right can be a real challenge,” says Buzz Apostol, VP of Sales for X-Rite. “That’s why A&V will be showcasing our ColorCert Suite, which helps ensure accurate, consistent color while eliminating the need for costly, time consuming on-site press checks. We also can create accurate color matches quickly with our InkFormulation Software (IFS). Our eXact devices are the industry benchmark for measuring color in print and packaging and this show gives us an opportunity to demonstrate our line of easy-to-use spectrophotometers. Stop by the A&V booth and let show you how we can help get your color eXactly right.

Looking Ahead

Going to any show is a commitment of time and money. We understand how the demands of business and budget limitations can prevent some printers and converters from attending. On the other hand, any equipment or software suppliers not at Labelexpo are exemplifying their lack of commitment to our industry.

Anderson & Vreeland, Flint Group, GMG Color Hybrid Software, Xeikon, X-Rite, and several other partners will be in Booth 929 because we believe in the future of our industry and work every day to help make sure print providers know which products and technologies can help drive their success. Together, we will show attendees how they can empower their businesses and drive new profitability.

If you can’t get to Chicago we’ll keep you updated with blogs and video from the show floor, so come to andersonvreeland.com for the latest news. And whether you are with us in person or virtually, we’re looking forward to sharing our knowledge of and commitment to the industry by showing you the present and future of package printing.

Label Expo 2018 AV