Case Study: Adhesive Tape Printers, LLC.
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Date29 Sep 2020
“Not so long ago, we were standing outside a building that was still on fire. So to be sitting here today, with our business growing, is a blessing. It’s a beautiful place to be. Roman Schlesinger – Art Director –... Read More →
Taking Your Foot off the Hose
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Date23 Feb 2018
With 30 years of label printing experience behind him, Dave Nosker understands a few key subtleties of running a printing company. The first is to have equally good relationships with customers and vendors alike. “It’s always a two-way street and... Read More →
Resolution Matters!
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Date27 Dec 2017
The human eye and brain are hard-wired to be highly selective, right down to the elements of a label or package that influence purchase decisions. Some of those details are tied to image sharpness and clarity, so more resolution is... Read More →
Getting Color Right: It’s All in the Numbers
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Date14 Dec 2017
No matter the job, the one thing that absolutely always has to be right is color. From the “memory colors” of grass green and sky blue to the nuances of flesh-tones and brand-critical spot colors, they all have to be... Read More →
Are You Ready to Lead?
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Date06 Dec 2017
Label and packaging production is a world of “we need-it-yesterday” deadlines and escalating demands for print quality. Yet, while newer flexo presses and plates have raised the bar on print quality, the manual prepress operations that once ensured on-time delivery... Read More →
The Best Tools Deliver the Best Results
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Date20 Nov 2017
Printing labels and packaging is a demanding business. Successful converters need to provide customers with innovative workflows that streamline the entire process. Within that workflow, color management should ensure every color is absolutely right, every time. Then, whether a job... Read More →
Beyond “This End Up”: Printing Corrugated Boxes
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Date29 Sep 2017
For a growing range of products, corrugated “boxes” are becoming the primary customer-facing container for wines, beers, and assorted consumer products. Corrugated is also a popular secondary packaging option, often with designs and graphics that encourage reuse. The printing process... Read More →
How a Packaging Alliance Can Drive Customer Engagement
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Date22 Aug 2016
In the spring of 2016 Anderson & Vreeland formed an alliance with three partners to accomplish a single objective. From the very outset the goal was to use some of the latest technology to create and produce high quality labels... Read More →
Chasing the Three Foot Effect: Episode Two
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Date12 Jul 2016
Getting the Color Right In part one of Chasing the Three Foot Effect, Church Street Brewing Company decided on digital printing as the most cost-effective means of producing short run labels for the launch of “Special Hell”, a new craft... Read More →
Chasing the Three-Foot Effect
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Date22 Jun 2016
The instant of shopper-to-product engagement, known as the “three-foot effect,” is that moment in time when the colors and images of a label leap from store shelves to a customer’s eyes. A hand reaches for the container, the label is... Read More →