Making the Leap—to Digital
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Date31 Oct 2016
You have a nice steady stream of business for your flexo presses. The jobs come in, the work goes out and the revenue is good. But a couple things worry you. First, is that you’re seeing run lengths get shorter... Read More →
How a Packaging Alliance Can Drive Customer Engagement
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Date22 Aug 2016
In the spring of 2016 Anderson & Vreeland formed an alliance with three partners to accomplish a single objective. From the very outset the goal was to use some of the latest technology to create and produce high quality labels... Read More →
Chasing the Three Foot Effect: Episode 3
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Date02 Aug 2016
Streaming Labels on the Screen Truepress In part 1 and part 2 of Chasing the Three Foot Effect, Chicago-based Church Street Brewing Company decided on digital printing as the most cost-effective means of producing short run labels for the soft... Read More →
Chasing the Three Foot Effect: Episode Two
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Date12 Jul 2016
Getting the Color Right In part one of Chasing the Three Foot Effect, Church Street Brewing Company decided on digital printing as the most cost-effective means of producing short run labels for the launch of “Special Hell”, a new craft... Read More →
Chasing the Three-Foot Effect
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Date22 Jun 2016
The instant of shopper-to-product engagement, known as the “three-foot effect,” is that moment in time when the colors and images of a label leap from store shelves to a customer’s eyes. A hand reaches for the container, the label is... Read More →
Collaboration and Visibility Drive a Shift to Automation
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Date24 May 2016
“We were making it work, but it wasn’t working for us, begins Kathy Brazzale, creative design manager at United Engravers in Schaumburg, Illinois. “We had a system for managing intake and production of our jobs but it lacked visibility between... Read More →
Knowing More is a Key to Success
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Date23 Mar 2016
As flexible as the many varieties of bags it produces, Bison Bag in Lockport, New York focuses on meeting a full range of customers’ flexible packaging demands. Some of its success comes from understanding and paying attention to the details... Read More →
Facts & Trends You Need to Know About Corrugated Packaging
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Date07 Dec 2015
Did you know that 90% of all products in North America are delivered or transported in printed corrugated boxes at some point in their life cycle? Accordingly to Smithers Pira, leading authority of packaging, paper, and print industry supply chains,... Read More →
How to Improve Your Package Printing
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Date09 Nov 2015
Printing Sells Products. This is the message Anderson & Vreeland has been emphasizing in its marketing communications over the past 12 months. We understand that product packaging represents a critical opportunity to communicate a brand’s message visually, positioning it as... Read More →
How Themed Packaging Inspires Consumers to Buy Products
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Date05 Oct 2015
Every year millions of surrogate vampires, goblins, and zombies are inspired by Halloween packaging at the point of sale. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. To... Read More →