Chasing the Three Foot Effect: Episode 3
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Date02 Aug 2016
Streaming Labels on the Screen Truepress In part 1 and part 2 of Chasing the Three Foot Effect, Chicago-based Church Street Brewing Company decided on digital printing as the most cost-effective means of producing short run labels for the soft... Read More →
Chasing the Three Foot Effect: Episode Two
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Date12 Jul 2016
Getting the Color Right In part one of Chasing the Three Foot Effect, Church Street Brewing Company decided on digital printing as the most cost-effective means of producing short run labels for the launch of “Special Hell”, a new craft... Read More →
Chasing the Three-Foot Effect
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Date22 Jun 2016
The instant of shopper-to-product engagement, known as the “three-foot effect,” is that moment in time when the colors and images of a label leap from store shelves to a customer’s eyes. A hand reaches for the container, the label is... Read More →
So Easy Even I Can Do It!
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Date15 Feb 2016
The Label Shoppe Finds Performance and Value by Mixing Flexo and Digital Presses The Label Shoppe in City of Industry, California had developed a strong customer base by providing fast turnarounds for short- to medium-run label printing. But as... Read More →
An Alliance for Printing Performance
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Date11 Feb 2016
Anderson & Vreeland adds Screen’s Truepress L350 UV for high-end inkjet production Printing press manufacturers are in a race to introduce affordable products that deliver the quality expected by converters and their customers. Yet with every new product, the options... Read More →
How to Improve Your Package Printing
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Date09 Nov 2015
Printing Sells Products. This is the message Anderson & Vreeland has been emphasizing in its marketing communications over the past 12 months. We understand that product packaging represents a critical opportunity to communicate a brand’s message visually, positioning it as... Read More →
How Themed Packaging Inspires Consumers to Buy Products
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Date05 Oct 2015
Every year millions of surrogate vampires, goblins, and zombies are inspired by Halloween packaging at the point of sale. The National Confectioners Association has reported 65% of consumers will pick themed packaging over plain packaging during the Halloween season. To... Read More →
Packaging Facelifts for the Holidays
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Date06 Jul 2015
It’s the 4th of July and as you’re walking the aisles of your local supermarket you see products with packaging designed for the holiday. Some brands are very effective at designing their products for a special holiday or season. National... Read More →
No More Press Downtime
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Date22 May 2014
The AV Flexologic SAMM 1500 (Semi-Automatic Mounting Machine) is the MOM DD+ Pro but with FAMM technology. Do you want to know how it works and what makes it the best option? The SAMM 1500 is able to position the... Read More →