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Blog

5 Reasons Trade Shows Are Still Important

InfoFlex 2014

There’s a trade show coming up, let’s say in Nashville, and you’re trying to decide whether or not to attend. There’s the cost of travel, accommodations, registration fees, meals, and perhaps entertainment costs. There’s also the cost of time lost since you could be working on other projects instead of attending the show. Is it worth it? Chances are, the answer is “YES.”

There are many reasons to participate at trade shows that include gaining experience, knowledge, exposure to new products and more. Here are some important reasons to consider attending trade shows:

1) Keep current with the market.

Gain knowledge and exposure to new trends, products and resources available to your business. This is a great way to learn about what’s hot, what’s fading and what your company needs to be doing now and in the future.

2) Networking.

The ability to be seen and heard by prospective clients is one of the greatest needs for any business. With hundreds to thousands of people in the same industry all under one roof, trade shows make it easy to build new relationships and meet current customers face-to-face. Collect business cards, generate leads and use all other outlets provided to you during the show for your business outreach.

3) Meet your peers and suppliers.

You can build strategic alliances and potential business partners at trade shows. Find peers and suppliers you can lean on, learn from and possibly gain business from that you would not have the chance to meet had you not attended the trade show. Having good relationships with suppliers allows you to collaborate on services for your clients.

4) Learn about the competition.

It’s easy to learn what competitors are doing since their business information is easily accessed. How do you compare to the competition?

5) Learn about the industry.

Attend education seminars and networking events that expose you to new people, new business, new technologies and trends affecting your business. You can better support your customers with the knowledge you gain from these events.

So there you have it. Five great reasons to attend trade shows… and there is an important show coming up. On May 4th, more than 2,000 people will attend INFO*FLEX, the largest gathering of package printing and converting professionals of its kind. INFO*FLEX will introduce you to new ideas, new solutions, revolutionary technologies and key takeaways that can propel your business forward. It’s where buyers meet sellers and sellers meet buyers.

Anderson & Vreeland will be there, just like in years past. A&V saw record numbers at their booth last year with steady activity throughout the show. INFO*FLEX plays an important role for A&V by providing a unique platform to introduce new products and technologies that enable our clients to improve efficiencies and enhance print quality, said Darin Lyon, Executive Vice President of Anderson & Vreeland. It’s also a phenomenal opportunity to network with our valued clients, consumer product groups, print buyers and strategic OEM partners, added Darin.

If you’re attending 2015 INFO*FLEX, don’t forget to download the trade show’s App and make sure you stop by A&V’s booth #323.
You can also request a VIP Pass to attend FTA Info*Flex for free and a complimentary reception.